Vice continues its APAC expansion by appointing Serene Lee as head of sales APAC.
In her new role, Lee will oversee sales in all territories in the region, working closely with Vice’s existing commercial teams across North Asia, South East Asia, Australia/NZ and India, and will also establish a commercial team in Singapore. She's one of the most senior hires to come from the organisation, since it set up its regional headquarters in Singapore last year.
Prior to this, Lee served as senior vice president of Forbes Asia, assistant vice president and co-brand cards head for Citigroup Singapore and as regional account manager at AXN Asia and Asiaweek.
Lee said: “APAC is a fast-growing and dynamic region with an increasingly digitally-savvy youth population — and there is immense potential for Vice to bring something different to meet both client and audience needs. I’m looking forward to working with this fantastic team to increase our presence and offering across all platforms and all APAC territories — essentially being everywhere young people are, in the formats they love.”
Hosi Simon, Vice Asia Pacific CEO said: "Serene has a huge amount of experience in the region, and brings with her the genuine cultural and business understanding VICE is looking for. In her work to date, Serene has shown she’s a brilliant leader and someone who creates business and brand-defining opportunities.
"We believe there’s a huge opportunity for Vice to build out a deeply relevant, highly local, youth media company across Asia Pacific and Serene is going to play a significant role in helping us do just that.”
Vice Media earlier partnered with The Times of India Group to grow its Asian audience.