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Creative News Singapore

Vaseline ad shows how scars symbolize invisible strength


By Taruka Srivastav | Reporter

July 9, 2018 | 3 min read

Vaseline Singapore showcases the stories of passionate Singaporeans in a social documentary series titled 'Visible Scars, Invisible Strength'.

Vaseline shows how scars symbolizes invisible strength in a tribute video to Singaporeans

Vaseline shows how scars symbolizes invisible strength in a tribute video to Singaporeans / Vaseline

The spot conceptualised by video entertainment platform Viddsee titled 'Grandpa's words' features 76 year old cobbler Lee Tai Chin and 15 year old rower/student Jarett Lee both narrating how getting cuts and wounded is part of their job.

It is later revealed that Jarett is Lee's grandson and how he has learned from his grandfather that every scar tells its own stories and despite the scares, one should never given up.

Gale Choong, head of marketing Unilever Singapore said: “Great brand marketing involves great storytelling. Viddsee’s strength in telling true and compelling stories through films allows viewers to appreciate and understand our brands through a different light.

“Their unique approach was able to fulfil our objectives of bolstering Vaseline’s brand among those who have known us for decades, while appealing to a demographic that spends most of their time online – all achieved in videos less than two minutes long. We look forward to continue this great partnership with Viddsee to produce more brand stories through filmmaking.”

Kenny Tan, the head of Viddsee Studios, the content creation arm of the company said: “We wanted to inspire the younger generation and capture the strength of the human spirit shown by Singapore’s elderly, particularly those who are still working to perfect their humble craft. Through these documentary shorts, we aimed to show how Vaseline is used in their own life, and heals them to carry on with their life and work."

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