L.L. Bean is a company that has been encouraging people to get outdoors and 'Be An Outsider' for over a year, and since the company saw that most people in the US spend a lot of time indoors working in offices, it did something about it.
The Freeport, Maine-based outfitter partnered with co-working company Industrious to create an outdoor pop-up office space complete with individual workspaces, conference areas and cycling desks. The initiative was created in partnership with brand experience agency Jack Morton.
Research conducted by L.L. Bean shows that being outside boosts productivity, creativity and reduces stress but that work is seen as an inhibitor, so the brand has combined the two so that time spent outside and carrying out work aren’t mutually exclusive.
The outdoor workspace made its debut on June 21 in New York City’s Madison Square Park before heading to Boston, Philadelphia and Madison, Wisconsin later this summer.
For those who can’t make their way to the pop-up this summer, L.L. Bean has created a website and handbook in partnership with workplace strategy expert Leigh Stringer that includes tips and research on the benefits of working outdoors.
See the outdoor installation and video by clicking on the Creative Works box below.
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