Creative Transformation Festival now Live

Explore our new sections and topics

Moving toward a sustainable future: The innovation and transformation of the food industry

Kees Kruythoff

chairman and chief executive officer

Sir Martin Sorrell

founder & executive chairman

The importance of relationships in agency land

Did you join Dare at The Drum Arms in Cannes this year? The agency brought their own twist to social gathering at Cannes Lions 2018 with a truth or dare happy hour.

To get a free pint, you had to do a dare or give up a truth.

Michael Olaye, CEO, Dare wanted to do something different when it came to making new contacts and friends. Part of the Inside Ideas group, Dare has a unique USP in building close teams within their clients world.

As the world is becoming more complex with more skill sets required, Dare say it's important to build the agency/client relationship with startups, big agencies, independents, data agencies, media agencies etc.and learn how to work together.