Conservation group WWF has granted Vizeum its media planning and buying accounts after a three month, five-way pitch overseen by Ebiquity came to a close.
The agency, part of Dentsu Aegis Network, will help WWF UK imagine a world where people and wildlife can thrive together, tackling manageable issues like single-use plastics and carbon emissions.
Kerry Blackstock, director of relationship marketing at WWF-UK, said: “We are destroying our planet faster than ever. We are the first generation to realise our full impact on the world and we are the last one that can do anything about it. Raising awareness of the challenges we face and inspiring people to take action will be essential as we fight to protect our planet for future generations. We look forward to working with Vizeum who we hope will help us achieve our goals and succeed in this most vital mission.”
Jem Lloyd-Williams, chief executive of Vizeum UK, added: “We’re immensely proud to be working with WWF. We are raring to go to help them on their mission to help save humanity from itself. We brought together specialists from across the network – from content ideas to data specialists and tech partners – to answer a tough brief. And I’m absolutely delighted we impressed the team at WWF and won the account.”
On top of the partnership, Vizeum employees have been offered an additional two days to work on WWF projects.