OpenX eyes Southeast Asia expansion after opening Singapore office
Adtech platform OpenX has opened its Singapore office as it continues to sink its roots into Asia Pacific.
The platform has plans to increase its headcount and expand into markets in the region like Australia by the end of the year.
Announced by OpenX co-founder Jason Fairchild at ATS Singapore today (march 26), the platform hopes the new office will strengthen its presence in Southeast Asia, having already established an office in Japan in 2016, where it claims it has experienced 52% year-over-year growth in revenue, hired new senior business leaders and double publisher partnerships.
“Digital media, and in particular mobile advertising, has created a massive opportunity for advertisers, publishers and technology companies in Southeast Asia and the growth of programmatic technology is opening up even greater possibilities to drive consumer engagement at scale,” said Fairchild.
“Marketers and publishers alike are seeking technology partners that have made real and measurable investments in quality while at the same time have invested in innovative mobile app and video ad formats that drive meaningful engagement for consumers.
“We look forward to supporting the leading content creators and app developers throughout the region to grow their businesses with the highest quality, innovative advertising technology solutions we have been known for more than a decade.”
The platform also has plans to increase its headcount and expand in to more markets in the region like Australia, by the end of the year.