Digital
Transformation
Festival


16 March - 30 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
31 Mar 09:00 GMT / 05:00 EST

How is Pizza Hut leveraging tech to enhance customer experience?

FEATURING
Sonoo Singh
Associate Editor at The Drum
Beverley D'Cruz
Chief Marketing Officer at Pizza Hut, UK & Europe

Facebook launches print magazine called ‘Grow’

Facebook has launched a quarterly print magazine called ‘Grow’ aimed at business leaders and execs.

It’s an interesting move considering the social platform’s digital roots and massive online advertising operation, but one that is part of a “multi-platform content” strategy that includes invite-only events spanning the UK, France, Italy, Germany and Sweden this year.

All of Grow’s content will be available online via its Facebook page and blog. The social giant says a “new digital home” for Grow is in the pipeline as well. Additionally, Facebook says it will use digital platforms like Instagram and LinkedIn to distribute content.

According to Facebook, the magazine version of Grow will be available in “selected airport and train business lounges” for readers in transit.

“We know that business leaders have limited time for long reads at work, so we've also created a physical version with journeys in mind,” it said in a post about Grow.

Facebook claims Grow is a marketing program that “started life as a small event in the English countryside three and a half years ago.” Its goal is to help business leaders stay ahead by creating and curating insightful content and experiences.

The overall program for Grow by Facebook is being led by Facebook's Northern European marketing team. Facebook says there is no revenue model for the magazine and that it will not run ads.

So far, Grow has published stories about Paris’s transformation into a startup hub, Diageo’s foray into the craft market, and an interview with H&M’s Oscar Olsson, the man in charge of its new “millennial” brand called /Nyden.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.