GetYourGuide - the travel booking platform - has launched a new brand identity campaign courtesy of DesignStudio.
The London, San Fransisco and Sydney based brand experience and design agency was appointed by the travel site to redefine the brand’s look, feel and user experience. Three behaviours were created: ‘joining journeys’, ‘curing chaos’, and ‘seeking incredible’ shaping the creative proposition ‘Love Where You’re Going’. The new brand rolls out with a television commercial airing in Switzerland.
Claire Davidson, head of brand, GetYourGuide said: “We went on a journey into the psyche of the traveller, where we discovered a deep interplay between hopes and fears within the trip-planning process. We also journeyed into our own identity as a travel company, and discovered we’re in a unique position to assuage those fears and surpass those hopes. We’re confident in the ability of our new brand to do so, enabling travelers to truly love their destination.”
Paul Stafford, CEO, DesignStudio added: “At DesignStudio we work with the world’s most ambitious companies and leaders to build brands that make a meaningful difference. In GetYourGuide we found a company with an ambition not only to transform their industry but transform the entire world of travel and experiences.”
A full case study for this GetYourGuide can be found here.