Apparel company American Rhino launches first campaign
American Rhino, an apparel company founded in 2016 that donates 10% of its net income to fund conservation projects in Africa, has launched its first-ever campaign.
According to the company, the campaign shows off its full range of men's, women's and children's clothing, as well as home goods and accessories. The effort, which will run in-store, online and via social media, includes photo and video elements.
The entire campaign was shot on the island of Nantucket in Massachusetts, which is home to the brand's newly established flagship store.
The goal of the campaign is to not only raise brand awareness, but also have an impact on African wildlife conservation efforts by inspiring people to get involved and support conservation efforts in a way that fits into their own lives.
“What's going on in Africa can seem really far away," said Chris Welles, founder and chief executive of American Rhino, in a statement. "We shot the campaign on Nantucket to make the story more accessible… It's easier for an individual to see how they can get involved and get behind a mission when they can see how, where, and why it fits into their everyday life, so that's what we've done. Our goal is make as large of an impact as possible towards African wildlife conservation, and I think this campaign does a great job showing people how they can bring a piece of our mission into their everyday lives.”
