Wunderman and Cannt to crit young creatives in the bathroom

Wundermna place

Digital agency Wunderman has teamed up with Cannt Festival to create a unique opportunity for ambitious copywriters and would-be creative directors – one that will see creatives hoping, rather than fearing, that their careers are headed down the toilet.

The initiative calls on determined young creatives from across the industry to jot down their best idea on a sheet of loo roll and submit it via Twitter, tagging Wunderman and #CubicleCrits.

The best 20 submissions will net their authors a unique opportunity to sit down for a portfolio feedback session – and a free beer or two – with some of Wunderman’s senior creatives, from the exclusive confines of the agency’s snazzy discotheque lavatories.

Abi Ellis, executive creative director at Wunderman, told The Drum: “Ask any creative. A Lion is an award they’d most want to win. It’s why you’ll see the industry fly-out, en masse, to Cannes each year. And next week, I’ll be amongst them. But despite the bright lights of Cannes, we can't lose sight of how the best work got to Cannes in the first place. That’s why we're teaming up with Cannt Festival and Glug to celebrate the creativity at home.

“A lot of our best talent won't be strolling the Boulevard de La Croisette. But they are going to have their own celebration. As part of Wunderman UK’s #CubicleCrits event next week, we are all inviting up-and-coming talent from all creative disciplines to join us to network in style. Our amazing team will be hosting crits from the comfort our new, Studio-54-themed disco loos. I believe that creativity should be celebrated wherever it comes from. After all, it’s the work that matters, not the location.”

The project has already seen a deluge of quality ideas, from from the 'tech-infused' entrepreneurial cologne brand ‘Elon's Musk‘, to ‘sparewomb.com‘, a website that helps people find potential surrogate mothers.

Other proposals included ‘Twinder’, a dating app that would match lovelorn twins with other twins, and an ethically-led PR agency named ‘GDPR’.

Cannt Festival is a global a creative festival which aims to present an unglamorous alternative for creatives not invited along to next week’s Cannes Lions festival. The deadline for submissions to #CubicleCrits is Friday 15 June.

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