Despite the importance of investing for the future, 72% of corporations are limited by short term expectation, according to a recent Wunderman study.
Wunderman EMEA chief executive officer and UK chairman Mel Edwards sits down with BT Group chief brand and marketing officer, Zaid Al-Qassab; Adobe's vice president, global partners, Jay Dettling, Sherine Yap, global head of CRM at Shell and The Drum to examine and dissect why this disconnect between companies’ ability to identify the many challenges of digital transformation and their capacity to adopt and benefit from technology and creative investments in their sales and marketing.
"Companies that can show they are truly visionary and transformative will not only be ready for the future but will be the ones leading it", said Edwards.
"We’ll talk to some of the industry’s most innovative change makers to understand how brands are tackling the opportunities and challenges of this new, complicated landscape."
Join The Drum and Wunderman aboard the Boat FCB, Jetée Albert Edouard at 10:30am, Thursday 21 June.