Cineworld celebrates its Unlimited Card with London movie bus tour
Cineworld has launched a bus tour of London’s iconic movie spots for its members to celebrate its Unlimited card.
The experience, created by Hill and Knowlton Strategies alongside Cineworld’s in-house marketing team, sees the customised tour bus travel from Hyde Park to Leicester Square to allow film fans to see the iconic points at which cult classics and modern movies were created or based upon.
The bus is fitted with a small cinema, traditional cinema chairs, popcorn machine and pick n mix on the lower deck while upstairs hosts prop-filled seats to coincide with the film locations. The props include the likes of Thor’s hammer, Wonder Woman’s crown, a Paddington bear, Harry Potter’s wand and a Sherlock Holmes hat.
At the end of the tour, people are invited to a screening of Han Solo at Leicester Square cinema.
The tour takes place twice a day from 31 May until 3 June in London.
Content created with:
Cineworld Cinemas UK
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