Deutsch LA signs on Huge veteran Todd Lefelt as head of user experience

Todd Lefelt (pictured holding dog) joins Deutsch LA as head of its growing user experience (UX) practice / Deutsch LA

Deutsch today (May 24) announced the addition of Todd Lefelt to lead the agency’s user experience design department in its Los Angeles office.

Lefelt, who spent 11 years at Huge, left his post as managing director of its UX practice. Originally based in its New York office, Lefelt had moved to LA to build the agency’s presence on the West Coast, working on clients such as Apple, Fox, Samsung, Target, Hulu, Ikea, and Nike.

In this new role, Lefelt has been asked to work across the agency’s roster of clients, overseeing all user design out of the Los Angeles office. The agency has reported growth in its product and platform and product practices, servicing new clients Mott’s and Canada Dry, and adding more than a dozen new hires to accomodate for new projects.

He will report directly into Deutsch’s chief creative for North America, Pete Favat. Favat said in a statement: “Putting the users at the center of our experiences: communications, branded utilities, VR or the actual product, is core to what we do. Having Todd’s talent in the house is a game changer. We’re thrilled to bring him on board and I can’t wait to make great work together.”

Lefelt added: “Deutsch has been on my radar for a while as they have a long history of creating great experiences for brands. Our team is going to go bigger and create truly connected, holistic experiences that go far beyond websites, ads and TV spots. I’m excited to contribute to our clients’ work and platforms. The opportunity to disrupt paradigms, reinvent markets and lead the next generation’s digital businesses and experiences has never been greater.”

Lefelt's hire follows last month's signing of Adhemas Batista to lead Deutsch LA's design group, and February's addition of Husani Oakley to lead the tech practice in New York.

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