The Muppets create marketing mayhem around Barclaycard Entertainment
Barclaycard has enlisted The Muppets to shout about the financial brand's unique entertainment perks.
The Muppets shake up Barclaycard's marketing
The work, featuring Sgt. Floyd Pepper, Animal, Kermit the Frog, Miss Piggy, Fozzie Bear and the Great Gonzo introduces the benefits of being a Barclaycard card holder, primarily ticket offers and perks for over 3,500 live events a year.
Alex Naylor, UK managing director at Barclaycard, said: "With the experience economy booming, there is no better time to help customers get more from every gig, concert and festival. With special benefits and event perks built in, Barclaycard Entertainment will bring consumers even closer to their favourite acts.
“The Muppets are synonymous with entertainment so working with them to launch this campaign was a no-brainer – they have been putting smiles on people’s faces across the world for generations. With their star power behind our activity, we’re all set to kick-start Barclaycard Entertainment with a bang.”
The work will run on video demand services and cinemas, on select DOOH sites, and a press wrap in the Evening Standard.
Customers buying select tickets using their Barclaycard with get 5% back on the price, 10% of select presales like Download, The Isle of Wight Festival, and Reading & Leeds and 5% off food and drink at O2 Academy venues. Fans will be directed The Muppets' takeover of the Barclaycard website.
It marked a noted rise in nostalgia marketing. Most recently, MoneySuperMarket made good use of Action Man in its latest marketing effort.
Vote for the ad in The Drum's Creative Works.
