Global media powers unite in donated ad buys in support of 30th annual Red Nose Day
Over 35 media outlets have pledged their support for a televised Red Nose Day special, in support of ending global child poverty.
Red Nose Day returns to NBC for a 4th consecutive year, as the charity marks its 30th anniversary of ending child poverty. / Red Nose Day USA via Twitter
Among the partners for the NBC-broadcasted show: AT&T Advertising & Analytics, BuzzFeed, DirecTV, Dish Media Sales, Entertainment Weekly, Facebook, Google, The Hollywood Reporter, Hulu, Meredith Digital Network, National Enquirer, NCM, New York magazine, OK!, Outfront Media, Pandora, People, Samsung Ads, Screenvision,t, SoundCloud, Spotify, TiVo, TV Guide, Variety, YouTube and Zynga.
Mars, Walgreens and M&M’s has partnered for the annual event, and the three hours of prime-time programming on NBC and will also promote the charity on their respective platforms.
This is the fourth year that NBC has had hosting duties for the event, and has slated its programming to work collaboratively to encourage donations.This year’s shows include “Celebrity Ninja Warrior,” “Hollywood Game Night” and the flagship Red Nose Day special.
Since 2015’s launch on NBC, the telethon has raised over $100m, impacting over 8.3 million children worldwide. The global charity fundraiser, which is a seven-week campaign has raised $1bn since its inception in 1988.