Responsible for the WPP agency's overall strategic vision, direction and growth, he will report to Seth Solomons, chief executive officer of Wunderman North America beginning on June 18th.
"What I'm most excited about is the opportunity to help define and develop offerings that our industry really needs," said Santo. "Wunderman has fantastic people and a really solid offering that is rooted in bridging creativity, data and technology. I'm thrilled to have a role in shaping Wunderman New York's ambitions for the future."
"Helder is a force of nature – he's a strong advocate for supporting talent and delivering results for clients," added Solomons. "He has proven time and again that he can think beyond an assignment to deliver what clients need, and we're confident that his leadership will take our business to the next level."
A 15-year industry veteran, Santo, who replaces departed president Jamie Gallo, has worked with many major brands including, during his time at R/GA, Samsung, Equinox, Johnson & Johnson, Mercedes-Benz and Shopify.
Before R/GA, Santo was in leadership positions with Digitas and Mcgarrybowen, overseeing strategic marketing and more for the likes of American Express, JPMorgan Chase and others.