Media Oath Upfronts

‘#NoFakeNews’: Oath chief Armstrong confirms commitment to company amid WPP rumors


By Bennett Bennett | Staff writer

May 14, 2018 | 3 min read

This morning, Oath chief executive Tim Armstrong announced that he is “totally focused” and engaged on growing assets AOL and Yahoo.

Tim Armstrong speaking at a conference

Tim Armstrong confirms commitment to AOL and Yahoo's growth amid reports that he'll replace Sir Martin Sorrell at WPP.

In a tweet from this morning, Armstrong took photos from his Android during what looked to be teleconference meetings and brainstorm sessions around the Oath offices.

Oath has since confirmed Armstrong's stance, which ran counter to a recent Financial Times piece that positioned Armstrong as a potential candidate to fill Sir Martin Sorrell’s role atop WPP. His name was mentioned alongside Unilever chief marketer Keith Weed, as well as internal candidates that included Mark Read and Lindsay Patterson.

This announcement from Armstrong also referenced the company’s focus on growth opportunities for AOL and Yahoo, which were purchased by Oath in late 2017. The adtech offerings between the two have been announced to be part of a more streamlined offering by this year, which utilizes Verizon's mobile network and household addressable infrastructure to reach consumers and compete with similar advanced TV offerings constructed by Comcast and others.

Media Oath Upfronts

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