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PB& Seattle principal and Visit Seattle CMO to talk about the hidden costs of a broken creative process


By Ayesha Salim, Content Lead

May 8, 2018 | 2 min read

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The Drum and OpenText Hightail webinar later this month has confirmed the speakers for the event. The webinar will uncover the causes behind the client/agency turnover and find solutions for better collaboration.

Webinar: The hidden costs of a broken creative process

Webinar: The hidden costs of a broken creative process

Britt Fero, principal at PB& Seattle and Ali Daniels, chief marketing officer at Visit Seattle, will be joining the webinar on Tuesday May 22 at 4pm BST.

Hosted by The Drum, in association with OpenText Hightail, the webinar will explore how poor creative processes impact the client/agency relationship and what kind of creative capabilities creative teams need to be more efficient. It will also provide tips on how to make the entire creative process easier on the client, while getting the actionable, timely feedback creative teams need to keep projects moving.

As brands take control by using fewer agencies, bringing data in-house and developing their own creative, agencies are experiencing turmoil in a time of great uncertainty. Agencies are increasingly looking at ways to improve their in-house capabilities to make processes easier for the client.

The webinar will cover:

  • The do’s and don’ts of a great client/agency relationship
  • How a poor creative process result weakens the client/agency relationship
  • How to fix a broken creative process
  • How to build continued trust throughout the relationship to keep ideas and creative fresh

Register for it here.

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