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Idealo appoints We Are Boutique for UK PR push

Katy Phillips and Jon Ruffell of Idealo and Sarah Bartlett, Chris Hughes and Alex Price of We Are Boutique.

European price comparison website Idealo has appointed full service media communications agency We Are Boutique to raise its consumer profile in the UK.

Launched in the UK in 2006, Idealo has an established presence in Austria, Germany, Spain, France and Italy. Following a competitive pitch process, We Are Boutique has been tasked with raising the site’s profile and and handle PR and content marketing.

Katy Phillips, communications and PR manager at Idealo said of the appointment, “Growing within the UK consumer market is huge for us and we knew we needed an agency partner to fully facilitate that expansion. As well as building our brand, Boutique’s online PR experience will be critical in supporting our wider SEO strategy and their expertise shone through in the pitch. Ultimately, they felt like the natural fit for our team.”

Boutique’s head of PR, Chris Hughes, added, “The whole agency is thrilled to be working with Idealo and we’re chuffed to be able to leverage our consumer experience, especially within the home and electronics sectors, to bring Idealo’s extensive range of product categories to life.”

Idealo was founded in Berlin 18 years ago and compares costs of consumer shopping products with categories as diverse as electronics and home to pet supplies and beverages.

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