The Ad Council has four Campaign Review Committees that are comprised of the top creative minds in the industry. This collaborative peer review helps to ensure creative excellence and drive impact on all Ad Council campaigns.
“We’re thrilled to have Margaret join the CRC team, along with the extraordinary talent of Susan, Cindy, Rob and all of our CRC members. The CRC is the best kept secret of the Ad Council’s work and they are absolutely integral to our impact in moving the needle on behalf of the most pressing social issues facing our country,” said Lisa Sherman, president and chief executive of the Ad Council.
The Ad Council’s 40 national public service campaigns are developed pro bono by the leading advertising, creative and digital agencies throughout the US. The CRCs collaborate with the Ad Council’s volunteer agencies at critical stages throughout creative development process to optimize the impact of the campaigns.
The Ad Council’s CRC was first established in the 1950s.