YouTube seems to have regained Procter & Gamble’s (P&G) trust as after a hiatus of more than a year, P&G is ready to run ads on videos on YouTube.
As reported by Bloomberg, P&G didn’t put any ads on YouTube because of concerns about inappropriate content.
“We paused advertising, and for the past year, we’ve worked extensively with YouTube to improve brand safety,” Tressie Rose, a P&G spokeswoman, said in a statement.
“We now feel the right measures are in place for P&G brands to have the option to advertise on YouTube.”
In February, P&G announced its plans to cut advertising costs by $400m by implementing new agency models and reducing the number of agencies it works with by 50%.
Meanwhile, P&G's Marc Pritchard told The Drum about how the company is trying to reinvent the agency model to get the best creativity.
Earlier this week, P&G rolled out an ad featuring Priyanka Chopra where she urges people to be gentle and kind on social media in Pantene’s #GoGentle campaign.