Independently-owned out-of-home (OOH) agency Billups today (April 16) announced the appointment of David Krupp as partner and chief revenue officer.
An industry veteran with more than two decades of experience leading business development and marketing strategy, Krupp will lead Billups’ client development efforts worldwide – working closely with major brands, agencies and suppliers. In his role, David will also partner closely with the team at SAAS platform Boohma Technologies to reportedly push the future of out-of-home.
Krupp joins Billups from Kinetic North America, where last week, it was announced that Michael Lieberman and Cedric Bernard would be replacing him, both sharing the title of chief executive.
In his tenure as Kinetic’s chief, Krupp oversaw four offices, 110 employees and over 200 clients. Billups, on the other hand, has staffed 90 people in 14 offices nationwide, and has worked with brands and agencies across CPG, entertainment, QSR, retail, spirits, tourism and technology.
Said Krupp of his new post: “The out-of-home industry has reached a crossroads – with the rise of digital, location data and AI completely reshaping how we build, execute and measure the success of campaigns. Billups leads the way in leveraging this technology, but what drew me to the company is that they aim to ‘deliver amazing’ in everything they do – from how they deploy teams, create partnerships, build technology and produce campaigns. I couldn’t be more excited to be a part of this innovative and growing organization.”
Added Ben Billups, chief executive of Portland-based Billups: “David absolutely embodies what we’ve been looking for: a leader who regularly delivers amazing, has deep experience with top brands and suppliers and knows the OOH space inside and out. As a part of our continued mission to transform the OOH industry, it is imperative that we bring in people who are not only authentic and passionate about the space, but also have the knowledge and ability to move the OOH world forward. I’m confident that David joining our all-star management team will help us grow in all aspects of our business.”