April is Autism Awareness Month, and to bring attention to kids with autism, PBS Kids and Zappos Adaptive have introduced a line of gender-neutral, reversible adaptive apparel that promotes independence for all children.
Manufactured by 4Ward Clothing, the PBS Kids Adaptive Apparel Collection is now available at Zappos.com.
The PBS Kids Adaptive Apparel Collection includes t-shirts and lounge pants designed to meet unique sensory needs of children with autism. Each item includes dissolvable tags, has no buttons and is made with soft, machine washable poly-cotton blend fabric. The entire clothing line can be worn either forward or backward, making it versatile for kids.
“PBS Kids is committed to diversity and inclusion, helping children of all abilities learn and grow,” said Dawn Ciccone, vice president of brand licensing, PBS Kids. “This collaboration with Zappos Adaptive is one more way we’re honoring that commitment. The PBS Kids Adaptive Apparel Collection is purpose-driven to help empower children, encourage independence and promote creative expression.”
Additionally, in support of Autism Awareness Month, PBS Kids will air and stream episodes of Arthur, Dinosaur Train and Sesame Street featuring characters with autism.
“We’re so excited to collaborate with PBS Kids and 4Ward Clothing on this collection because it brings something fresh and fun to our assortment of super soft, reversible clothing. Zappos Adaptive is focused on curating a wide selection of products that make our customers’ lives easier, and this definitely helps us fulfill that purpose,” said Derek Flores, senior buyer at Zappos.com.
With fun and bright colors using PBS Kids-branded graphics, the PBS Kids Adaptive Apparel Collection includes four design themes: dinosaurs, rainforests, oceans and air travel. All of the net proceeds PBS receives from purchases of the collection will support the channel’s mission to empower children to succeed in school and in life.