Navratna Oil, the ayurvedic therapeutic oil brand from the house of Emami Limited, has made Bollywood actor Amitabh Bachchan perform the iconic song ‘Sar jo tera chakraye’ (If your head is spinning) from the film Pyaasa in an acapella style.
Acapella is group or solo singing in choral style which is without instrumental accompaniment, where the background music is usually created by beats made by the human mouth.
The sounds are usually linked to one another, like hitting the floor, then the desk, then the wall to make a beat that goes together, while actually singing the song. Additionally, artists are known to beat-box and create rhythms using their mouths.
The spot is conceptualised by Leo Burnett Orchard and directed by Nitesh Tiwari of ‘Dangal’ movie fame. The Navratna Acapella number sung by Big B has been digitally released on Youtube.
“Sar Jo Tera Chakraye, is one of the iconic musical hits from the movie ‘Pyaasa’ that people still love to hum. The song and its portrayal of a barber offering relaxing champi has a very natural correlation with our brand Navratna, which when applied for a head massage also offers instant relaxation from stress, tension, headaches and sleeplessness," said Harsha V Agarwal, director of Emami Limited.