CP+B adds Media Arts Lab vet Trisha Ramdoo and F&B ECD Johan Eghammer
CP+B Boulder announced the hiring of Trisha Ramdoo as its director of business affairs and Johan Eghammer as an executive creative director.
CP+B added Trisha Ramdoo and Johan Eghammer / CP+B
Ramdoo arrived at CP+B after spending nine years at TBWA/Media Arts Lab where she served as group director of business affairs for Apple, its sole client. Originally based in London, Ramdoo transferred to the agency’s Los Angeles headquarters, where she led business affairs for domestic and global campaigns for more than a dozen iPhone iterations, as well as the iPad, Mac desktop and laptops, Apple Watch, iPods and the debut of Apple Music.
Ramdoo l, who began her career as a commercial and intellectual property lawyer in London, has participated in organizations Adcolor and Glaad to help promote diversity within advertising.
“A lot of creative shops see Business Affairs as an afterthought or a hurdle to overcome. My experience has always been to help create dynamic and exciting work. CP+B’s appetite is to have a modern department – involved from the start, proactive and working collaboratively across all teams. I was attracted to that shared vision.”
Eghammer spent the past 23 years of his career at Swedish agency Forsman & Bodenfors (F&B), where he served as creative director, senior partner and as a boardmember. He had also founded F&B’s office in Stockholm in 2001, working with clients like Volvo, IKEA, Carlsberg, Pernod Riccard, Visit Sweden, The Webby Awards and Unicef.
“The opportunity to work with Linus and Danielle Aldrich – and Erik Sollenberg again – is hard to turn down,” said Eghammer. “It’s a big step of course, and a great new challenge, but there are also some things that feel familiar. Both Boulder and Gothenburg are far away from the “industry” and it’s the outsider attitude of CP+B that I really admire. It’s something that has always been a big part of F&B as well.”
Linus Karlsson, global chief creative officer at CP+B, said of his new hires: “Talent is the single most important component of our success as an agency, and Trisha and Johan are among the best in the world at their disciplines." He added, “This is vital as we continue building a high-performing agency culture based on creativity and ingenuity. Equally important to us, is a culture rooted in humanity and respect. Fortunately, these two are incredibly nice people.”
Both Ramdoo and will be based in the agency’s Boulder office. In January, the agency, which called Miami home since its founding in 1988, closed its flagship office, relocating most of its business to its offices in Boulder and Los Angeles. Last month, the agency announced the exit of its chief creative officer, Ralph Watson.