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Kbs New York Times Media

The New York Times names Kathleen Diamantakis MD of strategy for T Brand


By Bennett Bennett, Staff writer

February 20, 2018 | 3 min read

The New York Times Company has announced the appointment of Kathleen Diamantakis as managing director of strategy for its content studio, T Brand.

Kathleen Diamantakis | T Brand

Former KBS strategy development chief Kathleen Diamantakis joined The New York Times Company as strategy director for T Brand / The New York Times Company

Diamantakis will have responsibilities across T Brand Studio, as well as experience design agency Fake Love and influencer marketing agency HelloSociety, both of which were acquired by The Times in 2016.

Diamantakis joined The Times from Kirshenbaum Bond Senecal (KBS) where she was chief strategy development officer, responsible for co-creating the company’s integrated strategy practice and overseeing a team of 50 brand, content, social, data, analytics, and digital strategists, a role she assumed in 2017. At KBS she also served as co-chief strategy officer since 2014 and executive director of brand strategy since 2010, when she first joined.

Prior to that, Diamantakis, spent seven years at Ogilvy & Mather as group planning director and head of youth marketing practice, Tribe.

Diamantakis, a member of the board for She Runs It, has won multiple Jay Chiat strategy and Effie awards for her work, as well as a bronze Cannes Lion in Titanium and Integrated. She is co-founder of the On Behalf Organization, a group dedicated to raising a generation without hurtful bias.

“We are thrilled to welcome Kathleen to The Times and have her as a strategic partner in shaping what we do at T Brand and how we work with our clients,” said Amber Guild, president, T Brand. “Her rich agency-side experience will be pivotal as we continue to evolve T Brand Studio by harnessing the talent, creativity and strategic insight that will bring us to the next level.”

T Brand Studio has been evolving its offerings, combining its massive reach in print distribution with its elevating presence in branded content and experiential marketing to fund its journalism practice and put ad agencies on notice.

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