UK Top Shazamed Ads: River Island takes third place shredding stereotypes and labels

The Drum Shazam Chart is based on the number of times each ad has been Shazamed over the past week using the music identification app.

River Island’s much-talked about ‘gender-free’ campaign has snapped up third place this week on The Drum’s Shazam chart. The video, with Endor, featuring Feral Is Kinky’s ’Fever, showcases people from different walks of life, reaffirming the message that labels are for clothes, not people.

Another new entry is the KIA Stinger, rushing in at number four with Stealth's 'How Much Further'. The clip follows a man who is plannning to hit up several locations with the help of the Stinger, taking in new experiences like cliff jumping in Scotland.

Ninth place is taking by Toyota with #StartYourImpossible. The film follows the life journey of Paralympian, Lauren Woolstencroft, who beat the odds to win eight Paralympic gold medals and showing that anything is possible when you are free to move.

Shazam Chart

1

Feel It Still

Artist: Portugal. The Man

Brand: Haven Holidays

Campaign: A Breath Of Fresh Air

Agency: Iris

2

Wavey

Artist: Cliq

Brand: Missguided

Campaign: Steppin’ Into 2018 Like…

Agency: Thinkhouse

3

Fever

Artist: Endor Feat. Feral Is Kinky

Brand: River Island

Campaign: Labels Are For Clothes

Agency: Mgmomd

4

How Much Further

Artist: Stealth

Brand: KIA Stinger

Campaign: Power To Surprise

Agency: Innocean

5

Lonely Boy

Artist: The Black Keys

Brand: Volkswagen Polo

Campaign: For Life's Adventures

Agency: Phd

6

We Run This

Artist: Missy Elliott

Brand: Virgin TV V6 Box

Campaign: Entertainment In Harmony

Agency: Bbh London

7

Far Out

Artist: Sonz Of A Loop Da Loop Era

Brand: Suzuki

Campaign: Enjoy The Ride

Agency: Red Brick Road

8

Pump It Up

Artist: Elvis Costello & The Attractions

Brand: Ford EcoSport

Campaign: Next Step In Small Suvs

Agency: Gtb

9

Stronger Than I've Ever Been

Artist: Kaleena Zanders

Brand: Toyota

Campaign: Start Your Impossible

Agency: Saatchi & Saatchi And Dentsu

10

Beggin

Artist: Frankie Valli & The Four Seasons

Brand: Toyota C-HR

Campaign: Because Now Or Never

Agency: The&partnership