UK Top Shazamed Ads: River Island takes third place shredding stereotypes and labels
The Drum Shazam Chart is based on the number of times each ad has been Shazamed over the past week using the music identification app.
River Island’s much-talked about ‘gender-free’ campaign has snapped up third place this week on The Drum’s Shazam chart. The video, with Endor, featuring Feral Is Kinky’s ’Fever, showcases people from different walks of life, reaffirming the message that labels are for clothes, not people.
Another new entry is the KIA Stinger, rushing in at number four with Stealth's 'How Much Further'. The clip follows a man who is plannning to hit up several locations with the help of the Stinger, taking in new experiences like cliff jumping in Scotland.
Ninth place is taking by Toyota with #StartYourImpossible. The film follows the life journey of Paralympian, Lauren Woolstencroft, who beat the odds to win eight Paralympic gold medals and showing that anything is possible when you are free to move.
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Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device.Find out more