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UK Top Shazamed Ads: River Island takes third place shredding stereotypes and labels

UK Top Shazamed Ads: River Island takes third place shredding stereotypes and labels

The Drum Shazam Chart is based on the number of times each ad has been Shazamed over the past week using the music identification app.

River Island’s much-talked about ‘gender-free’ campaign has snapped up third place this week on The Drum’s Shazam chart. The video, with Endor, featuring Feral Is Kinky’s ’Fever, showcases people from different walks of life, reaffirming the message that labels are for clothes, not people.

Another new entry is the KIA Stinger, rushing in at number four with Stealth's 'How Much Further'. The clip follows a man who is plannning to hit up several locations with the help of the Stinger, taking in new experiences like cliff jumping in Scotland.

Ninth place is taking by Toyota with #StartYourImpossible. The film follows the life journey of Paralympian, Lauren Woolstencroft, who beat the odds to win eight Paralympic gold medals and showing that anything is possible when you are free to move.

Shazam Chart

Feel It Still
Artist: Portugal. The Man
Brand: Haven Holidays
Campaign: A Breath Of Fresh Air
Agency: Iris
Artist: Cliq
Brand: Missguided
Campaign: Steppin’ Into 2018 Like…
Agency: Thinkhouse
Artist: Endor Feat. Feral Is Kinky
Brand: River Island
Campaign: Labels Are For Clothes
Agency: Mgmomd
How Much Further
Artist: Stealth
Brand: KIA Stinger
Campaign: Power To Surprise
Agency: Innocean
Lonely Boy
Artist: The Black Keys
Brand: Volkswagen Polo
Campaign: For Life's Adventures
Agency: Phd
We Run This
Artist: Missy Elliott
Brand: Virgin TV V6 Box
Campaign: Entertainment In Harmony
Agency: Bbh London
Far Out
Artist: Sonz Of A Loop Da Loop Era
Brand: Suzuki
Campaign: Enjoy The Ride
Agency: Red Brick Road
Pump It Up
Artist: Elvis Costello & The Attractions
Brand: Ford EcoSport
Campaign: Next Step In Small Suvs
Agency: Gtb
Stronger Than I've Ever Been
Artist: Kaleena Zanders
Brand: Toyota
Campaign: Start Your Impossible
Agency: Saatchi & Saatchi And Dentsu
Artist: Frankie Valli & The Four Seasons
Brand: Toyota C-HR
Campaign: Because Now Or Never
Agency: The&partnership

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