HDFC Life partners Comic-Con to educate young Indians about the importance of insurance
HDFC Life has collaborated with Comic-Con Bengaluru with the aim to woo Indian millennials with its insurance offerings.
HDFC Life creates comic strips to educate young Indians about the importance of insurance
The campaign conceptualised by Dentsu Webchutney has designed comic strips with aim to educate young Indians about the importance of insurance.
Nishi Kant, EVP and branch head, Dentsu Webchutney, Mumbai said: “The young and dynamic team at Dentsu Webchutney was determined to make this association a success and within a matter of days turned around a well-integrated offline and online campaign that was truly unconventional in many ways."
Not just did they plan and manage the offline event, live amplification on digital with a cohesive sustenance plan was also implemented. This activity resulted in a rise in engagement on the brand’s social presence and conclusively positioned HDFC Life as a brand that is truly driven to change tide of the category”
Vishal Subharwal, SVP, e-commerce and digital marketing, analytics and business insights- HDFC Life said: “The general misconception among millennials is that insurance is their parent’s domain of financial planning. This couldn’t be further from the truth because life & health insurance covers are absolutely essential for any starter financial plan, especially for the youth.
"To break that mould of thinking we headed over to Comic-Con Bengaluru to introduce the man with the plan; Captain Life. He was the only superhero at the venue with the power to secure a superhero’s loved ones. Through fun comic strips and activities with our very own Cosplay character, we took on this stereotype head-on.”
