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Gigi Hadid explains her view on what ‘classic’ means in latest Reebok ad

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By Taruka Srivastav | Reporter

February 3, 2018 | 3 min read

Supermodel Gigi Hadid, alongside street artists Felipe Pantone and Sany, model Sharina Guiterrez and k-pop star Somi, talks about what is perceived as ‘classic’ in modern world with the latest Reebok Classic ad.

Gigi Hadid answers what classic is in modern world in latest Reebok Classic ad

Gigi Hadid answers what classic is in modern world in latest Reebok Classic ad

The spot begins with Pantone doing his graffiti art and expressing his views: "In order to be classic I think you always have to take something from the past in order to reinvent yourself." While according to Sany, it’s about freedom of expression and discovering different cultures.

For Gigi Hadid, classic is now and it’s also something that will hopefully inspire the future.

The campaign was shot by photographer Russell James. Other spots feature hip-hop duo Rae Sremmurd, pop superstar Ariana Grande, rapper Lil Yachty and actress and dancer Teyana Taylor.

Todd Krinsky, general manager Reebok Classics, said: "The Always Classic campaign celebrates Reebok Classic’s ability to unite creativity. We brought together the most daring figures in their respective fields under one movement to form a collective that is limitless in their talents. These individuals embody the fundamentals of Reebok Classic and reimagine what it is to be Always Classic on their own terms.”

Reebok: Always Classic by m&c saatchi

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