By Katie Deighton | Senior Reporter

January 22, 2018 | 1 min read

Another Monday, another Creative Work of the Week, which this time goes to our Scandinavian friends in Stockholm for their work promoting the city as one that’s open to all.

Visit Stockholm teamed up with Visit Sweden for the hero ad, which features a personification of the capital city reading an open letter to the world. In first person, the female voice declares: “I don’t know who you are, where you came from, who you voted for, what your family name implies… you’re welcome anyhow, just as you are.”

The voiceover, which is delivered over footage of both locals and visitors enjoying the city, makes the case for Stockholm's progressive values.

The campaign was created by the Swedish agency Volontaire.

Visit Sweden and Visit Stockholm: The Open Letter by Volontaire

By Visit Sweden

Overall Rating 5/5

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