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Advertising That Lot 10 Questions

10 questions with... David Schneider, co-founder of That Lot


By Stephen Lepitak | -

January 22, 2018 | 4 min read

The media and marketing industry is ultimately about people. In this weekly series, The Drum speaks to professionals across the sector who are bringing something a little different to the industry and talks to them about what little insights they can offer the rest of us. This week's 10 Questions with... features co-founder of creative social media agency and co-writer of The Death of Stalin, David Schneider.

David Schneider, co-founder of That Lot

Dave Schneider, co-founder of That Lot

What was your first ever job?

Enquiries at Victoria Bus station. There was a bus strike. Everyone was angry. I lasted a day.

Why did you get into marketing?

Slid across into it because I wanted to make more stuff. Plus I felt it was being done really badly on social.

Favourite person you have ever worked with and why?

I've been lucky to work with many geniuses: Armando Iannucci, Chris Morris, Steve Coogan. I'd also include my That Lot colleague David Levin in that list. All of them make work exciting and such stupid fun, with frequent challenges to bladder control through excessive laughter.

What is your idea work night out?

What's a night out? No, we've had two amazing work outings lately: one with Famous First Words (instant karaoke competition - such fun!) and one with 80s band The Wild Boys. I danced like a newly-divorced Dad until I got a terrible cramp and had to be stretchered off. I wish I was joking.

Android or iPhone?

iPhone. Better the devil you know and all that...

If you could ban one buzzword or piece of jargon what would it be?

I recently caught myself saying "brandter" (brand banter, if you're fortunate enough never to have heard that) without irony. As if it were an ordinary word. I would therefore like to ban that word and myself.

What is the most exciting thing about your job?

Collaborating with the exceptionally talented people I work with who often make me swear approvingly and literally clap my hands like a seal at their brilliance (a seal who swears). I also love "sharing my wisdom and experience", such as it is, with younger people just starting out.

Who is the person you most want to meet in the industry and why?

Whoever's behind the @MoonPie Twitter account

What's the worst film you've ever seen?

I can't say because I sometimes meet the person behind it but they're quite well known and should really have someone who says "that's a bad idea" to them. And then listen to that person.

What's the best piece of advice you have ever been given?

Nothing is wasted. You may spend years flinging your work at things and getting nowhere, but you are getting somewhere. You're getting better.

10 Questions With... will return next week.

Advertising That Lot 10 Questions

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