Spike TV roasts itself ahead of Paramount Network rebrand
Spike TV has waved goodbye to fans in style with a parting self-roasting from its social media account skewering the irreverent channel’s ethos and content ahead of its rebrand to Paramount Network later this week.
Spike TV
The channel has been in place for almost 18 years and the social media manager at the brand took the opportunity to throw some shade at the Spike TV as the sun sets on it.
Here are a few tweets from the ‘rogue’ tweeter.
Welp, since I’m outta here anyway I might as well tell you all the things I’ve been holding in for the past 18 years. Brace yourself bros. Shit’s about to get real. #GoodbyeSpike #SpikeUnfiltered
— SPIKE (@spike) January 16, 2018
My favorite number is 329 because it’s the number of times COPS is on every night.
— SPIKE (@spike) January 16, 2018
I gave my entire staff empty gift cards as parting gifts because fuck them and their joy.
— SPIKE (@spike) January 16, 2018
I lost my virginity in one of the storage spaces from Auction Hunters.
— SPIKE (@spike) January 16, 2018
The “get more action” tagline was actually my personal mantra. I was in a 3 month dry spell.
— SPIKE (@spike) January 16, 2018
I never thought rebranding would be one of the 1000 ways to die. I’m out. PEACE!
— SPIKE (@spike) January 17, 2018
Viacom said the new entity will focus on high-end scripted content that is after an evenly split male and female audience aged between 18-49.
The rebrand is all part of Paramount's attempts to ‘make linear TV urgent again’.