Joe Media has acquired PR agency John Doe's James Wilkins as its new creative director where he will help execute brand partnerships and help develop advertorial content.
He will also have a degree of control over editorial output across the website and social platforms.
Gavin Johnson, managing director of Joe, said: "Creativity flows through Joe's business and we are delighted to welcome one of the best creative directors in the industry in the shape of James. Our clients are going to love his inspirational ideas whilst his intelligence, wit and personality will heavily influence Joe's editorial output.”
Wilkins said the brand was "hugely innovative" in the way it works with brand partners. He added that this "progressive thinking" was partly what attracted him to the role.
Accompanying the hire, Joe Media also bolstered its brand partnerships team with the hire of Vikash Jasani from the Telegraph, Ellie Wythe from Vice, Myles Dobson from MediaCom and John Cole from TalkSport.
Earlier this week, Joe Media founder Niall McGarry commented on Facebook's newsfeed algorithm changes. His opinion was that it would be business as usual for outlets creating quality, sharable content.