Catch New York was selected by Beijing-based Ofo for global branding responsibilities and to introduce the bike-sharing company to an American audience.
The agency was tasked with handling the integrated market-to-market rollout of the platform, including an awareness campaign, website development, event support and guerilla media. They were also responsible for handling research and development to unify the brand's message across four continents.
Ofo was founded in 2014, and considered itself a pioneer of dockless bike sharing, using a phone app and smart lock technology to allow its riders to rent and park its fleet of bicycles. Now with over 10 million bikes in 200 cities in 18 countries, Ofo has become the world's largest bike-share platform, generating over 32 million transactions a day. In August, the brand made its North American debut in Seattle, and expanded to Washington, D.C., Los Angeles, Dallas and Miami. It now has a footprint in over 11 US cities
On what Catch brought to the table, Douglas Spitzer, the agency’s co-founder and chief creative officer said,"We have an unusual mix of experience in identifying insights in travel and tourism, sports, and technology, that perfectly combined to intrigue the team at Ofo. We are focused on ensuring that riders enjoy the Ofo experience, and differentiating the brand from competitors with inferior technology and equipment.”
“As the world’s leading bike-share platform, we are committed to bringing our innovative model of convenient, affordable, and low-carbon transportation to more U.S. cities,” said Chris Taylor, head of Ofo US. “Finding the right agency partner to develop and implement a marketing strategy in line with our company’s innovations is integral to that goal. We are thrilled to be working with the team at Catch New York as we expand our U.S. footprint.”
Catch New York also has the NBA, Curaçao Tourism Board, John Guest UK, AARP, and Loews Hotels in its roster.