Geometry Global has moved Mike Forster from Indonesia to South Korea, where he will retain his position as managing director and report to Diana Cawley, chief executive of Geometry Global Asia Pacific.
Forster has spent most of his career focusing on brand activation and shopper marketing and worked in diverse markets from UK, Netherlands and Russia to Hong Kong and Malaysia. He has also helped many global and local clients such as Unilever, Diageo, Philips and Coca-Cola.
“Having worked in many different countries in variety of business environment and consumer trends, Mike brings 15 plus years of experience in building brand communications and strategy,” said Cawley.
“Given that Korea is a digitally-savvy market and its consumers have good appetite for products, he is the right leader to serve our clients’ sophisticated needs.
“Potential for Geometry Global in Korea is very high, based on its dynamic economy and sophisticated technology. I am confident that Mike will take our team in Korea to the next level and fine-tune our approach to inspire people to buy well.”