Critmas Tosser game urges established creatives to give a toss about aspiring talent
Trunk Agency is continuing to hook upcoming creatives with established talent – this time by releasing a potty-mouthed game called Critmas Tosser.
The Critmas Game in action
The work was coordinated by Nick Enwistle, a creative director at the agency and the founder of the One Minute Briefs. It helps publicise the Merry Critmas drive to pair industry newbies and those wanting a hand up with creative directors who are willing to donate their time to critique portfolios. This looks to encourage those at the top to share their knowledge and perhaps spark working relationships.
The game has been given a single star review from Father Critmas himself who said he wishes he could give it less, in its way, a seal of approval from the campaign's mascot.
To further help the campaign resonate, the One Minute Briefs community was set the challenge of creating ads to entice people to play the game. Here are a few top works from those efforts.
OMB RETURN OF @FATHER_CRITMAS #MERRYCRITMAS BRIEF WINNER:@MATTHEW__WYATT with this fantastic visual and copy. https://t.co/AzDzqLQJrx RT pic.twitter.com/zpczPZ6S9S
— One Minute Briefs (@OneMinuteBriefs) December 4, 2017
Dont throw it all away #CritmasTosser pic.twitter.com/yU00p0XduD — ZED (@ZedTrafficker) December 19, 2017
@OneMinuteBriefs #critmastossers pic.twitter.com/VvjaKFGPwP
— Stuart Johnston (@IrnStu) December 19, 2017
My ad for #CritmasTosser @OneMinuteBriefs @father_critmas pic.twitter.com/CIgIaND1Um — Paul Turner (@_paulturner_) December 19, 2017
The drive looks to entice creatives of all levels to sign up, you can do so here. The activity builds upon a parody of the movie IT that rolled out last month.
IT'S HERE!!! My new film written by, produced by, directed by and starring me!! Thanks to all my little elves for helping make this happen. Will you crit too? Head to https://t.co/TtxmrYsSAz to give/receive the gift of a book crit this December. #MerryCRITmas pic.twitter.com/4FxLyKfcDV
— Father Critmas (@father_critmas) November 27, 2017