Over 40% of marketers are now unifying their data across a range of channels to drive personalisation as consumers demand tailored experiences more and more.
But how can brands live up to the challenge?
In this webinar, in association with Tealium, Tui’s head of analytics EMEA, Andreas Bahr, joins The Drum to dig deeper into how brands can create personalised experiences. Topics covered include how personalisation has changed marketing; the impact of personalisation on brands; what customers expect from brands; how to create an omnichannel personalised marketing strategy and the future of personalisaton.
