How to create a personalised experience for your customers
Over 40% of marketers are now unifying their data across a range of channels to drive personalisation as consumers demand tailored experiences more and more.
But how can brands live up to the challenge?
In this webinar, in association with Tealium, Tui’s head of analytics EMEA, Andreas Bahr, joins The Drum to dig deeper into how brands can create personalised experiences. Topics covered include how personalisation has changed marketing; the impact of personalisation on brands; what customers expect from brands; how to create an omnichannel personalised marketing strategy and the future of personalisaton.
Content created with:
Tealium
Tealium revolutionises today’s digital businesses with a universal approach to managing the ever-increasing flows of customer data - spanning web, mobile, offline and IoT. With the power to unify customer data from a single source of truth, combined with a turnkey integration ecosystem supporting more than 1,000 vendors and technologies, Tealium’s Universal Data Hub (UDH) enables organizations to gain real-time, actionable insights and create richer, more personalized digital experiences. More than 700 global businesses worldwide trust Tealium to power their data strategies and data governance practices. For more information, visit www.tealium.com.
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