Carr, who is an ambassador for nonprofits Protect Our Winters and the Climate Reality Project, plans to air an ad about global warming if he raises the necessary funds. He’s tapped San Francisco’s Goodby Silverstein & Partners to help him produce the spot, which has agreed to create it pro bono.
According to GS&P, Carr was inspired to create the ad after President Trump announced his plans to withdraw the US from the Paris climate agreement, which aims to prevent global temperatures from rising more than two degrees Celsius above pre-industrial levels.
“America is the biggest polluter in history. Yet only one in eight Americans know there’s a consensus among the scientific community that global warming is caused by humans,” said Carr in a statement. “Together, we can raise awareness in front of 110 million Americans about global warming and let our people know what’s at stake. Because only when we acknowledge the problem can we truly fight it.”
His Kickstarter page says that those who contribute are paying not just for a "large audience," but for "silent focus."
"We are paying for silent focus: Tens of millions of people quietly watching Super Bowl commercials and actually talking about their favorite moments of corporate branding," the page states. "We are paying for exposure: Super Bowl ads are watched and re-watched - on Twitter, on Facebook, on YouTube, and on next-day rankings and analyses across the internet."
The page also states that the project will only be funded if Carr raises the $5.5m by Dec. 22. He plans to spend $5.2m on the production of the commercial, leaving the remaining $300,000 for Kickstarter fees.