Below the Line

Patagonia and others unite in protest of Trump's decision to shrink national monuments

By Kyle O'Brien | Creative Works Editor

December 5, 2017 | 3 min read

REI, Patagonia and other prominent outdoor retailers are united in a voice, loudly speaking out against President Trump's recent decision to shrink the size, by roughly two million acres, of two national monuments in Utah.

REI stated on Twitter: "We just lost millions of acres of protected land. But we remain united as a community. Join us in solidarity by changing your profile pic to this photo. #UnitedOutside."

REI on Twitter

Patagonia's tweet, which also served as a pop-up message on its website, was more about the outrage of the action taken by the president.

Public Lands

REI supports public lands in wake of Trump decision

Patagonia protest

Earlier this week, Trump announced that his administration would slash Bears Ears National Monument by 85% and shrink the Grand Staircase-Escalante monument to about half its current size.

The decision was met with outrage from outdoor enthusiasts and companies alike. There are already plans in the works to fight this and other decisions to shrink public lands in court, and many outdoor retailers are supporting the efforts with their voices and dollars.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Patagonia said the company would continue to fight in the courts, while REI said it would work with bipartisan support to protect public lands.

"REI members can be assured that we will honor our shared passion for our public lands, dedicating time and resources to leaving them healthier for future generations," said the company on its website.

The North Face stated it was donating $100,000 for a Bears Ears education center, while Arc’teryx, a Canadian company, said it would be donating its holiday eCommerce sales in the US to The Conservation Alliance and an additional $30,000 to the alliance’s Public Lands Defense Fund.

Below the Line

More from Below the Line

View all

Trending

Industry insights

View all
Add your own content +