YouTube influencers front Alzheimer's Research UK campaign

YouTube influencers Bethan Leadley, Cherry Wallis, Doug Armstrong among others front Alzheimer's Research UK campaign

Alzheimer's Research UK has begun to leverage the popularity of YouTube influencers to raise awareness about dementia in its latest campaign.

Alzheimer’s Research UK teamed up with photographer Linda Blacker to create a series of portraits of YouTubers sporting sparkly brows as part of the campaign. YouTubers posing with glittery eyebrows are Bethan Leadley, Cherry Wallis, Doug Armstrong, Emma Blackery, Jana Vlogs, Jayde Pierce, Jourdan Riane, Just Jodes, Lucy Moon, Mark Ferris, Niki and Sammy, Riyadh Khalaf, Super Sam Stuff, Terroll Lewis and The Mandeville Sisters.

The one-month (from 1 December until 31st December) campaign will aim to celebrate December as Glitterbrows month and is encourage everyone to glitter their eyebrows to raise funds and awareness about the campaign.

Blacker said: “I lost my nan to dementia with Lewy bodies two years ago, so I’ve seen first-hand how devastating dementia can be to the person living with it, and their loved-ones.

“Working with Alzheimer’s Research UK and YouTubers to bring this campaign to life has been a privilege, and I look forward to seeing people wearing Glitterbrows to support this worthiest of causes.”

Lucy Squance, director of supporter-led fundraising at Alzheimer’s Research UK said: “Christmas can be a tough time of year for those with a family member living with dementia. We wanted to launch a new fundraising campaign that was simple to do and gave people the chance to have fun while supporting vital dementia research.

“We’re extremely excited to have teamed up with the YouTube community and Linda Blacker to launch Glitterbrows, and hope people across the country get behind the campaign to help power life-changing research.”

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