The National Park Service has gotten very little love from the current US administration, with budget cuts severely limiting the conservation efforts by the group. But a new marketing effort is helping to raise funds for the parks one gift at a time just in time for the holidays.
‘Our Blood Runs Green’ is a phrase that has been plastered on shirts, water bottles, bags and other stocking stuffers, which are available now through an online storefront opened by the Coalition to Protect America’s National Parks (CPANP), an organization of more than 1,400 current, former, and retired employees of the National Park Service.
Money raised from the items will help boost the Coalition’s work protecting national parks and the National Park Service (NPS). Visitors to the storefront for the CPANP-branded merchandise are greeted with an introduction to the group along with a plea to help the organization fight the good fight against budget cuts.
“We use our voice to defend national monuments," the plea states, "to stop budget cuts and to protect our public lands from energy development. Your purchase helps the Coalition, the parks and NPS employees from a growing numbers of threats. Thank you for your support of this important work!”
CPANP chair Maureen Finnerty said: “We have been hearing for years that people want to support the unique group that the Coalition to Protect America’s National Parks brings together. As a non-partisan, independent organization, it can be challenging for us to raise funds. We thought this was an interesting way that people who visit and love the parks could show their support for our mission.”
Featured items on the storefront branded with the ‘Our Blood Runs Green’ message include t-shirts, sweatshirts, baseball caps, beach bags, messenger bags, kid’s clothing, water bottles and other drinkware, and a variety of lower-cost “stocking stuffer” items, including notepads, golf balls, stickers and mouse pads.
Though not a traditional ad, the fact that a national agency has to resort to grassroots efforts like this deserves recognition for its initiative.