TalkTalk encourages families to spend time with their loved ones at home this Christmas
Telecom provider TalkTalk has unveiled its latest iteration of This Stuff Matters, encouraging people to spend time with their loved ones particularly during the festive season.
TalkTalk unveils 'This Stuff Matters' to encourage families to spend time with their loved ones at home
Created by CHI&Partners, the ad features authentic footage captured last Christmas in the TalkTalk families' home, after fly-on-the-wall cameras were installed and left to roll.
The advertisement is created by Danny Hunt of CHI&Partners and directed by Tom Tagholm of Park Pictures. The campaign will run across print, digital and social media, with media planning and buying from media agency M/Six. The print campaign features pictures shot by Olly Burn.
David Parslow, group marketing director at TalkTalk, said: “Focusing on how real people live their lives, we’ve captured the little moments that make Christmas special, from picking at the leftovers to messaging absent friends and family to dozing together in-front of the TV.
"We wanted to show we understand what really matters to our customers, especially at this time of year, when the products we provide are instrumental in bringing the family together.”
Micky Tudor, executive creative director at CHI&Partners, added: “Being able to get a genuine glimpse of our TalkTalk family as they laugh, love, hug, play and wrap presents incredibly badly over the festive season has been both joyous and oddly humbling for our team here at CHI&Partners.
"We hope this totally unscripted spot delights viewers and reminds them about what really matters, setting TalkTalk apart in amongst the glitz, tinsel, artifice and tear-jerkers that will probably dominate the ad break this Christmas.”