The result may not have been in doubt but Pru Leith’s Twitter misstep doesn’t appear to have dented audience enthusiasm for the Great British Bake Off which saw viewers tune in in record numbers for the grand finale.
An impressive 7.7m people tuned in to see the tent denouement with Channel 4 laying claim to a 34.6% audience share between 20:00 and 21:15 last night as a result – propelling Channel 4 to its best ratings since The Paralympic Games opening ceremony in 2012.
A demographic break down of these figures showed 2m 16-34 year old’s were amongst their number, more than half of this group who were watching TV at the time, hitting a peak share of 57.5% among this key group.
The overnight series average of 6.2m is also the largest the network has achieved in six years, surpassing the previous peak of Big Fat Gypsy Weddings in 2011.
When catch-up viewers are thrown into the mix over a week-long window Channel 4 has been drawing a consolidated audience of 8.9m viewers, increasing to 10.4m when linear repeats are included.
This broadcast supremacy is matched by an impressive digital performance with GBBO becoming All4’s biggest ever draw, with 1.7m views per episode achieved via the catch-up service.
Alex Mahon, Channel 4 CEO said: “It’s testament to the phenomenal appeal of The Great British Bake Off that almost nine million people watched Sophie triumph as Channel 4’s first ever Bake Off winner – a fitting finale to the most watched series for young viewers on any channel this year. Love Productions, along with Paul, Prue, Noel and Sandi, have served up a showstopper of a series and I’m delighted that they’ll all be back in the tent on Channel 4 next year.”
To cap a strong night for the broadcaster Channel 4 also unleashed its latest brand identity.