Western Power brings to life the stories of the grid in new campaign
Western Power has taken to the skies to provide a bird’s eye view of the stories behind Western Australia’s electricity grid.
Western Power launches new campaign
The ‘Stories from the grid’ campaign, which is running in cinema and online, brings to life the innovative ways the energy brand is power the state.
The campaign features a series of films which share stories about a grid-powered love affair, a mad engineer and Sunday sessions, while showcasing the role Western Power plays in people’s lives.
The campaign was created by 303 MullenLowe which used drones and animation to bring the stories to life.
Richard Berney, executive creative director at 303 MullenLowe said, “We loved this idea of shooting Perth from above to show energy moving, flowing and connecting. You can’t show the vastness of Western Power’s network using a standard camera angle, so we recruited a fleet of drones to tell our stories in a visually intriguing way.”
Jill Goodwin, brand and customer communications manager at Western Power, said, “We want to show our customers the many ways Western Power is evolving. The network now connects solar, batteries, advanced meters, microgrids and stand-alone systems seamlessly with the essential poles and wires. It’s an exciting time for energy in Western Australia, and 303 MullenLowe has done a fabulous job of depicting this.”
