Wilko have appointed Spinning Clock to enhance their Autumn Halloween campaign with the production of five videos.
The videos advertise a range of costumes and decorations which will be launched in Wilko stores this month. Spinning Clock produced the videos with the help of Katie Wright School of Dance, who provided casting and choreography for all the videos.
Tim Bassford, creative director at Spinning Clock commented on how the agency approached the campaign: “As one of the nation’s most trusted brands, we understood the importance of providing Wilko with a video campaign that was spooky and fun, with a strong family warmth. This was done through careful casting and the use of fun, light-hearted Halloween motifs. We wanted this video to be accessible to all ages and the combination of the Halloween disco soundtrack and comedic narrative helped convey the correct tone for this family-friendly brand.”