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Jaguar launches its E-Pace model with the help of Foxtrot Papa

By Andy Black | Editorial Account Executive

Foxtrot Papa


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October 4, 2017 | 2 min read

It’s rare that one studio gets the chance to set the style and tone of voice for every asset across an entire launch campaign. But that’s exactly what happened when Foxtrot Papa first met Jaguar to discuss the new E-Pace model.

The agency created a bold, colourful and contemporary look utilising a strong red, white and blue colour palette as a nod to Jaguar’s British heritage and one that places the car, and the content, confidently at the centre of an impactful ‘trend-driven’ colour scheme.

Renowned designer/artist Chris Labrooy added: "Working with Jaguar and Foxtrot Papa proved very fruitful as they were prepared to travel on a journey without knowing where we would end up. This trust in the creative process combined with the desire to do something new is admirable."

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The look of the new E-Pace branding, created by Foxtrot Papa was used in the global premiere of the car, the 80-page ‘press pack’ storybook, launch photography, infographics, motor show backdrop and the hero design film – it was even used on the helmet and overalls worn by the stunt driver at the global launch.

Some of Foxtrot Papa's other clients include Honda and Land Rover.

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