Production company The Sweet Shop has launched a Shanghai office appointing Laura Geagea as managing director.
The move makes The Sweet Shop one of a handful of international production companies to operate out of Shanghai and is a response to the booming production industry in China.
Geagea is an experienced producer who has worked across Asia as The Sweet Shop Asia’s executive producer for Asia MENA and has recently produced spots for Volkswagen, Tiger Beer and TD Ameritrade.
Paul Prince, founder and CEO of The Sweet Shop said: “Our Shanghai office will play a dynamic role in providing quick fire response and creative production solutions to clients and agencies across Mainland China.
“Our point of difference is we can produce content to an international standard, while also having an intimate understanding of local brands and agencies.”
The Shanghai offices expands on the company’s Asia Pacific presence. The Sweet Shop has offices in Bangkok, Auckland, Sydney, Melbourne, London and Los Angeles.