Creativity

The Glenlivet encourages customers to seek definitive moments in its latest campaign

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By Taruka Srivastav | Reporter

September 23, 2017 | 3 min read

The new global campaign by Scotch whisky brand The Glenlivet encourages customers to never settling for anything less than excellence.

The two films titled 'The Night Sky' and 'The Fire' are conceptualised by Wieden + Kennedy Amasterdam and will run across TV, digital, print and out of home advertising. Both the films, through artistic representations portrays that by looking beyond the ordinary they can unlock something special.

Miriam Eceolaza, global marketing director said: “We believe we have developed a campaign that will bring distinctiveness and differentiation to The Glenlivet and will give us a voice in culture. The Whisky, The Glenlivet has been designed to celebrate the most natural and humbling experiences, which allow us to lead richer and more fulfilling lives."

The Glenlivet releases two films as part of the global integrated campaign

The Glenlivet releases two films as part of the global integrated campaign

"We’ve seen that people are seeking definitive pleasures in life, as a reaction to the oversupply that has become common place in society; by creating the night sky and fire we are showcasing the beauty in the unspoilt world and encourage consumers to search for those definitive moments, with the definitive whisky."

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Sean Condon, creative director at Wieden + Kennedy Amsterdam said: "This work is like nothing ever seen before in the category, exploring pleasure and singular experiences in a startlingly original way. It's bold and beautiful and a little bit brash. It's work that, like the product itself, should be savoured."

The Whisky, The Glenlivet by Wieden + Kennedy

Overall Rating 5/5

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