16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
6 Apr 09:00 GMT / 05:00 EST

Reimagining women’s sport…what do we need to do to change the game?

Tom Corbett
Group Head of Sponsorships and Media at Barclays
Eniola Aluko
Sporting Director at Aston Villa W.F.C
Gabi Mostert
Creative Director at Iris
Rebecca Stewart
Senior Reporter at The Drum

The Glenlivet encourages customers to seek definitive moments in its latest campaign

The Glenlivet releases two films as part of the global integrated campaign

The new global campaign by Scotch whisky brand The Glenlivet encourages customers to never settling for anything less than excellence.

The two films titled 'The Night Sky' and 'The Fire' are conceptualised by Wieden + Kennedy Amasterdam and will run across TV, digital, print and out of home advertising. Both the films, through artistic representations portrays that by looking beyond the ordinary they can unlock something special.

Miriam Eceolaza, global marketing director said: “We believe we have developed a campaign that will bring distinctiveness and differentiation to The Glenlivet and will give us a voice in culture. The Whisky, The Glenlivet has been designed to celebrate the most natural and humbling experiences, which allow us to lead richer and more fulfilling lives."

"We’ve seen that people are seeking definitive pleasures in life, as a reaction to the oversupply that has become common place in society; by creating the night sky and fire we are showcasing the beauty in the unspoilt world and encourage consumers to search for those definitive moments, with the definitive whisky."

Sean Condon, creative director at Wieden + Kennedy Amsterdam said: "This work is like nothing ever seen before in the category, exploring pleasure and singular experiences in a startlingly original way. It's bold and beautiful and a little bit brash. It's work that, like the product itself, should be savoured."

Overall Rating
5/5 Vote

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.