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22 - 26 March

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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

PlayStation shows gaming teaches real-world skills in The Interview

PlayStation has took up the fight against the notion that gaming is a waste of time with an ad showing how job applicant Gary best utilised his time with the joystick.

The Interview, from BBH New York, showed how Gary can work under pressure, is a quick thinker and won’t back down from a challenge, all skills built up through gaming.

The ad could help fight negative conventions and inspire a slew of CVs to adopt the numerous skills gamers pick up during their adventures. God of War, Star Wars: Battlefront 2 and NBA 2K8 feature in the ad which features as part of the brand’s Greatness Awaits campaign.

The agency has held the account since 2013, overseeing the transition from the PS3 to PS4.

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