Judging for first The Drum B2B Brave Awards has come and gone and the shortlist of nominations can now be revealed.
Rewarding the best B2B marketing campaigns/strategies, these awards aim to find the best in terms of creativity, effectiveness, ROI and commercial results.
This year's judges include; chairman Chris Duffey, senior strategic business development manager, creative agencies, creative cloud enterprise, Adobe; Ritesh Patel, chief digital officer, WPP Health & Wellness; Nicole Kaplan, senior vice president and group director, Momentum Worldwide and Mark Kiernan, global executive managing director: digital and content, Accenture.
According to the judges, this years crop of entrants have produced a number of breakthrough campaigns and exciting new ideas.
Duffey said he was reminded of Rudyard Kipling’s poem The Explore:
"Something hidden. Go and find it. Go and look behind the ranges
Something lost behind the ranges. Lost and waiting for you. Go!", one stanza read.
Said Duffey, "This year’s Brave B2B pioneers looked beyond the expected to humanize logic and create transporting and profound experiences."
He says categories that include 'best campaign' underline the point. Companies nominated there include; Gravity Global, gyro, gyro New York, Landor Associates, MRM//McCann, Siegel+Gale, Stein IAS, TBWA\Chiat\Day NY, The Marketing Practice and TRUE.
Nominations for agency of the year are: BDB, Bray Leino Ltd, Earnest (London) Ltd, George P. Johnson Experience Marketing, Gravity Global, Graymatter Ltd, gyro, Man Bites Dog, MOI Global, Really B2B, Siegel+Gale and Stein IAS.
The awards are partnered with: Think LA and sponsored by: Stein IAS